Business example

An example of a company using Big Data for business is Netfix. They have over 100,000,000 subscribers so they have a large pool of data to analyse.

Netflix uses data from each user to show each user their own recommended shows. They do this by looking at the user's previous watch history and their search history to help predict what the user may be interested in, therefore increasing the likelihood that the user will watch the recommended content. This will increase Netflix's profit as it is more likely that more people will be watching for longer because they have been recommended shows they will like.