People opinions (on current/upcoming product)-
We can quickly gather opinions of products from a large group of people. This aids businesses in decision making for future as it can tweak the product to suit the opinions gathered from the public. This can lead to more sales as the product can be suited to the opinions of people, making them more likely to buy the product. Finding out people's opinions can help businesses understand what is popular in general.
Targeted Advertising - targeted advertisements are shown to people which are more likely to be relevant to the person. Allows person to slightly change what the data says so the person seeing it will like it. It is designed to try to make sure money for ads are being spent wisely. Shows you the products your most likely to be interested in so there's more chance you will engage with the ad and ultimately spend money. Business can purchase data so they know what you are more interested in so they can show specialised ads for you
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