Negative effect - Your personal information being shared
How this can be limited - You can limit the amount of personal information you post online to protect your data by making it unavailable to anyone. You can be aware of what information is stored about you this could be done by reading the terms and conditions and privacy statement of companies and websites. Companies should be transparent with the users in what they store and how they use the personal information.
Implementing rules of use of big data - there could be stricter laws made in how big data should be handled by organisations and companies. It should be made very clear what is being stored about people and how it is being used. People should be able to opt in or opt out of personal data storage by companies. The most important way to limit the negative effects of big data is for companies to be transparent about how they use data.
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